Yes, keep it in for 10 minutes and then let the balloon come out. Make sure you are not inserting more than one-half inside and that you have to hold it strongly on the outside where the tube joins the balloon to keep it from popping out. If it stays in by itself without your holding it in, then it is in too deeply and when the balloon comes out you can cause tears, since what is coming out is wider than what you have stretched. What needs to be stretched is the entrance to the vagina, not deep inside. The balloon is pear shaped. THe widest diameter needs to sit at the entrance of the vagina. The other half should be outside. Read again the instructions. Ilana